Genderless fashion finds growing fans of inclusive style in China

By He Qi in Shanghai | | Updated: 2021-08-27 14:23
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Unisex fashion brand Bosie is now a hit in the local Chinese market. [Photo provided to China Daily]

The brick-and-mortar stores portray a clearer image for the brand, which clearly wants to cultivate an integrated atmosphere for shopping, food and beverage, entertainment and music, turning consumption into a natural activity.

However, Bosie didn't make these achievements independently, as timing is everything, including in fashion.

As early as the 1920s, the genderless concept had found expression in the fashion industry. Coco Chanel launched navy trousers for women, challenging the traditional concepts of what women should wear. In 1966, Yves Saint Laurent created the Le Smoking women's suit, specially designed to fit and flatter the female figure.

However, the first formal appearance of "genderless" as a word occurred in the United States in the 1960s, when the new category of his 'n' hers landed in the catalog of a department store. Both male and female models in the advertisement wore the same lace-flared pants and loose shirts of the same color to express a new fashion vibe.

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