Genderless fashion finds growing fans of inclusive style in China

By He Qi in Shanghai | | Updated: 2021-08-27 14:23
Share - WeChat
Unisex fashion brand Bosie is now a hit in the local Chinese market. [Photo provided to China Daily]

Bosie's Tmall store has 350 million followers, many of the post-1995 and post-2000 generations

After setting up its first brick-and-mortar store in the Hangzhou Kerry Centre in 2019, Bosie went on to establish 26 stores in 16 cities such as Hangzhou, Shanghai, Beijing and Guangzhou.

However, the 2,000-square-meter flagship store opened June 25 on Shanghai's Huaihai Road marked an important step for the brand.

Themed planet, the two-story flagship store can be divided into four areas: apparel, accessories, children's clothing and pets, and catering and retail. It has also designated several corners specially designed for taking photos, including the selfie fitting room that lets customers create photo stickers.

|<< Previous 1 2 3 4 5 6 7 8 Next   >>|

Related Stories

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349