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Calling jet-setting couch potatoes

By Yang Feiyue and Erik Nilsson | China Daily | Updated: 2015-08-10 08:09

Calling jet-setting couch potatoes

Winding rivers, floating clouds and scattered Mongolian yurts combine to create a stunningly poetic landscape on the prairie in East Ujimqin Banner, North China's Inner Mongolia autonomous region, July 25, 2015.[Photo/Xinhua]

Chinese are choosing travel destinations based on TV-and film-shooting locations during tourism's peak season. Yang Feiyue and Erik Nilsson report.

Chinese TV and cinema are producing celebrities who aren't people.

They're places.

Constellations of star sites seen on screens have become some of the most popular summer-travel packages, tourism-industry insiders say.

The country's largest online travel agency, Ctrip, in July released its Top 10 packages designed to take tourists to sites featured on TV and film. Rankings are based on purchase volumes.

Overseas destinations are Saipan, Dubai, Turkey, the United Kingdom and New Zealand. Domestic locations are Jilin, Yunnan and Jiangsu provinces, and the Guangxi Zhuang and Inner Mongolia autonomous regions.

Ctrip currently runs nearly 100 travel routes to follow hit film-and TV-shooting destinations.

"They're popular with people born in the 1980s and '90s," Ctrip's marketing director Dai Yu says.

About 60 percent of travelers who take the routes opt for group tours, she says.

Ctrip expects travelers who buy packages based on TV-and film-shooting destinations to total tens of thousands from May to August.

No 1 is Saipan's Last Command Post, made famous among Chinese by the hit Hurry Up, Brother game-variety TV show.

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