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Dell free to look at long-term strategy after going private

(China Daily) Updated: 2014-01-10 08:07

China serves as the center of Dell's global business, with the company striving to provide end-to-end solutions to customers in different industries, said CEO Dell.

Dell will put most of its energy into developing the enterprise market in China.

"Dell will move faster in technology innovation, including cloud computing and mobile technologies, in 2014," said Gene Cao, senior analyst at industry research firm Forrester Research Inc.

"The company would like to offer more flexible pricing models, contracts and financing services, which can significantly improve client experience," said Cao.

The organization's divisions such as service and software could be stronger and more flexible, analysts said.

Now that the company has gone private, Dell's enterprise services arm will accept a longer cycle of return on investment and be more patient in developing and maintaining clients in China and other emerging markets, said Cao.

"Companies operating in emerging markets will soon find more local bandwidth and alternative options from Dell services," he said.

Marius Haas, president of enterprise solutions at Dell, said going private will make the company more agile, especially in China, where small and mid-sized enterprises are thriving.

Going forward in 2014, the biggest change will be if Dell can provide multiple enterprise solutions after more software firms join the Dell ecosystem, said Haas.

Dell is to release more services tailored for Chinese customers over the next few months, he said.

"But our top priority is to join hands with more local partners in smaller Chinese cities to enlarge business coverage. We are doing an OK job in tier-one cities, but we did not do great in the rest of China," said Haas.

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