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Big names have to find the right approach in China

By Andrew Moody (China Daily) Updated: 2014-06-09 07:12

Big names have to find the right approach in China
Edward Tse hopes his consultancy Gao Feng Advisory will put an end to the dominance of big-name US consultancies such as McKinsey & Co.such as McKinsey & Co. Wang Zhuangfei For China Daily

Edward Tse wants to change the face of global management consultancy forever.

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The 58-year-old recently quit as Greater China chairman of Booz & Co to form his own China-based management consultancy.

Regarded as one of China's leading management gurus and author of the highly acclaimed The China Strategy, he believes the rise of China now necessitates a complete rethink of the global consultancy industry.

He hopes his new consultancy, Gao Feng Advisory, will put an end to the 100-year dominance of big US consultancies such as McKinsey & Co and others such as Boston Consulting Group and Bain & Co that emerged after World War II.

"Our aim is to be mentioned in the same breath as McKinsey & Co and Boston Consulting Group on a global basis. We are positioning ourselves as a global firm, and because of the importance of China today, we have already got a good platform," he says.

Tse was speaking at the China World Hotel in Beijing just a few days after leaving Booz (which has now been renamed Strategy& after its recent takeover by PricewaterhouseCoopers).

His move has come as something of a shock within China's management consultancy circles, particularly since he is such a high profile figure within it.

He believes a gap has been created in the China market in part by international management consultancies not responding to the rise of China.

Big names have to find the right approach in China

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