In agriculture, DEKALB — Bayer's corn seed brand — brought the DEKALB Learning Center for its debut at the CIIE. Drawing on its variety portfolio and field experience, DEKALB has partnered with local channel partners and large-scale growers to establish more than 10 learning centers in China's spring corn regions. Combining field demonstrations, technical training, and knowledge sharing, the centers promote the adoption of quality varieties and science-based farming practices in more fields. To date, the learning centers have reached more than 5,000 people offline and generated over 100 million online views. Going forward, DEKALB will expand the learning centers into more corn-growing regions, combining good agronomic practices with quality seeds to unlock varietal potential and support higher grain yields and China's efforts to strengthen food security through agricultural technology.
From Chinese clinical data contributing to innovative R&D, to hospitals and research institutions jointly building real-world evidence; from disease treatment to whole-course management; and from health services to agricultural technology reaching further down to the grassroots, the partnerships at the ninth CIIE go beyond signing agreements — they continue to move forward in step with the real needs of patients, consumers, and growers.
As the ninth CIIE comes to a close, Bayer has already reserved its "ticket" to the next edition. From nine years of "perfect attendance" toward a 10-year pledge, from "first showcase" moving faster toward "first launch," and from showcasing innovation to co-innovating, what the CIIE records is not only the process of innovations moving from the booth to the real world, but also the solid steps Bayer has taken in putting down roots and moving forward in China.
