Emotional consumption gains traction at 9th CIIE in Shanghai
Xinhua
Updated: 2026-11-10 10:51
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People visit the booth of Pop Mart at the exhibition area of Consumer Goods during the ninth China International Import Expo (CIIE) in East China's Shanghai, Nov 9, 2026. At the ninth CIIE, booths featuring creative toys, trendy collectibles, and IP-themed merchandise were packed with visitors. As consumer demand shifts toward more personalized and experience-driven choices, "emotional consumption" has become a new growth area in the consumer market. At the expo, these "feel-good" products that people buy simply to lift their mood are proving especially popular. [Photo/Xinhua]
