"Today, Chinese brands represent not only the present, but also the future," said Antonio Giordano, a motorcycle dealer from Naples, Italy. Chinese manufacturers are gaining ground through product quality and have become highly competitive with traditional European brands that once dominated the market, he told Xinhua.
Zhang Xue, founder of ZXMOTO, believes that the growing competitiveness of Chinese motorcycle makers stems not only from cost advantages but also from efficiency and innovation.
"Our biggest strengths are the cost advantages of Chinese manufacturing and an unparalleled level of efficiency," Zhang said.
He noted that Chinese brands such as CFMOTO, Zontes and Voge have stepped up investment in research and development as well as motorcycle racing, achieving notable results in Europe. Some have already outperformed established Japanese brands in certain market segments, he said, predicting that Chinese manufacturers would further increase their market share in Europe over the next three to five years.
