Leysen honored as ambassador for China-Belgium cultural exchange

To celebrate the 55th anniversary of the establishment of diplomatic relations between China and Belgium, Belgian luxury jewelry brand Leysen unveiled its exclusive commemorative Gold-Weaving Bamboo collection at the Belgian embassy in Beijing on Sept 17.

Blending Western gold-weaving craftsmanship with the traditional Eastern cultural symbol of bamboo, the new collection reinterprets classic oriental aesthetics through refined European art techniques. It embodies the profound cultural accumulation of 55 years of China-Belgium friendly exchanges, presenting a wearable, inheritable and collectible cultural testament to bilateral friendship.

Bruno Angelet, Ambassador of the Kingdom of Belgium to China, attended the launch ceremony and jointly unveiled the new collection with Leysen representatives. During the event, the embassy officially recognized Leysen for its long-standing dedication to preserving Belgian fine jewelry craftsmanship, promoting Sino-Belgian artistic dialogue and deepening cultural exchanges between the two countries. The embassy commended the brand for serving as a vital cultural bridge and expressed expectations for Leysen to continue promoting artistic and cultural exchanges between the two countries.

Rooted in European artistic heritage and a century of exquisite craftsmanship, Leysen integrates sophisticated Italian gold-weaving techniques into modern high-end jewelry creation. Adhering to an artistic and luxurious design philosophy, the brand skillfully fuses classic Eastern and Western cultural elements to craft timeless, heirloom-grade jewelry pieces.

Leysen has long been closely bonded with China-Belgium diplomatic and cultural exchanges. As early as 2009, the brand's iconic Blue Flame True Heart Diamond, featuring its exclusive patented cutting technology, was presented as a diplomatic gift to a Chinese government delegation in the presence of the then Belgian crown prince, marking the brand's pivotal role in China-Belgium cultural ties.

The newly launched Gold-Weaving Bamboo collection continues this diplomatic heritage, extending Leysen's cross-cultural narrative from iconic diamond craftsmanship to refined gold weaving art. By embedding the symbolic spirit of bamboo — rooted steadfastly, growing steadily, open-minded and resilient — into Western craftsmanship, the brand vividly mirrors the robust, enduring and upward development of China-Belgium diplomatic ties over the past 55 years.