San Lwin, deputy secretary-general of the ASEAN Socio-Cultural Community, said ASEAN is committed to building an inclusive, people-centered, and digitally connected community. He said the contest brings together creators across borders and contributes to building a shared future.
Founded in 2020, the annual contest has received more than 90,000 video submissions, generating over 100 million online views and nearly 3 billion topic views on social media, making it a major platform for showcasing China-ASEAN cooperation and strengthening cultural exchanges.
