Rapeseed festival boosts rural vitalization in Sichuan

The sixth Rapeseed Flower Cultural Festival kicked off on Friday in Zhaohua district, Guangyuan, Sichuan province, featuring a range of activities designed to boost the full industrial chain built around rapeseed and drive rural vitalization.

Unlike a simple sightseeing event, the annual festival in Zhaohua's Xinrong village serves as a comprehensive platform integrating contract farming, intangible cultural heritage displays, field experiences and livestream e-commerce.