Business

New cultural space opens at Beijing Capital Airport to boost 'Shopping in China'

By Han Jingyan | chinadaily.com.cn

Updated: 2026-02-08 17:53

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Shoppers check out at the "Time Tells Stories · China Impression" flagship store, which displays a dazzling array of cultural and creative works based on excellent traditional Chinese culture, creative transformation and innovative development. [Photo provided to chinadaily.com.cn]

The establishment of space and the exquisite presentation of products are like a vivid animation of a contemporary "Chinese story" unfolding slowly to the world, making it an important window for international travelers to understand a real, three-dimensional, and comprehensive China, Chen stressed.

The interior design of the space deeply integrates Chinese cultural elements and modern aesthetics, and through artistic scene creation, takes the viewer into a perceptible, touchable, and interactive cultural field, Chen said, adding that every detail of the space carries the heart of cultural narrative, making the space itself a perceptible "Chinese work".

German tourist Nick noted that the dazzling array of cultural and creative products in the space is the most intuitive carrier of Chinese culture. The products showcase distinct Chinese features, and exhibit contemporary Chinese creativity and aesthetic life.

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