Dog weddings — how new industry laps up puppy love

The two dogs became inseparable and when they both turned 1 year old, the families held a joint celebration — part birthday, part symbolic wedding.

Hosted by Max's owner, who works in event planning, the celebration was grand. "There were gifts, guests and even strangers offering blessings. When Alice and Max rode in a little carriage around the park, it truly felt like a real wedding," said Sun.

As pet weddings, birthday parties and themed celebrations grow increasingly popular across China, a new lifestyle industry is taking shape — one that celebrates not only animals but the emotions of their owners.

For Sun, Alex and Max's ceremony carried deep meaning. "We just want to make their world colorful and full of experiences," she said.

Reactions to the "wedding" were mixed — many praised the idea, while others found it "too unconventional", Sun said.

"Most of our friends loved it and some even said they wanted to do something similar. Of course, there were people who didn't understand it. But for us, it was just a joyful gathering," she said.