Wraps up Record-Breaking Edition in Tianjin

Today, "traveling for concerts" is becoming the top choice for more cultural consumers. The 2025 Tianjin B&B Festival not only serves as a showcase for urban youth culture but has also become a core engine driving regional tourism and nighttime economy, as well as a "trending hotspot" for new-generation travelers. Among the festivalgoers, 78% were post-95s, with nearly 80% traveling from other cities—over 40% coming from outside the Beijing-Tianjin-Hebei region. While deepening its IP influence in the Beijing-Tianjin-Hebei area, the festival's brand effect is now radiating nationwide.

After the festival, what remains is not just the melodies lingering in the night sky and the cheers on social media, but also a sustainable, replicable model for urban cultural practice. Culture is not merely a garnish of life—it is the core engine of a city's vitality. High-quality cultural consumption scenes are a crucial reflection of a city's future competitiveness.