Wraps up Record-Breaking Edition in Tianjin

This year, B&B Festival continued its signature "Diverse, Distinctive, and International" programming, featuring 34 artists from the US, Norway, Japan, and other countries and regions—40% of whom performed at a large-scale Chinese music festival for the first time. Spanning genres from pop and rock to folk and electronic, the cross-genre, cross-cultural musical collisions created an artistic wave that transcended borders. Norwegian singer Maria Arredondo shared: "I will recommend all Norwegian artists to come to China—everything here is so professional, it's the experience that we all dreamed of." Many international artists also praised BUBBLING&BOILING not just as a performance platform but as a cultural journey to deeply understand China's contemporary youth culture and urban vibrancy.

Beyond high-quality "music performances & art exhibitions", B&B Festival also collaborated with Xinhuanet Tianjin "Xinhua V Talk" team, hosting BUBBLING&BOILING Salon—a supporting industry dialogue event. The event brought together representatives from local governments, artists, organizers, music companies, and media across the Beijing-Tianjin-Hebei region to engage in in-depth discussions on pressing industry topics.