On digital, the company unveiled livestreaming on Douyin, a short-video platform, contiguously enhancing its social commerce to link deeper with Gen Z and younger consumers.
"Sport is strong in China and Nike's strong in China", said John Donahoe, president & CEO, Nike Inc.
While speaking on gaining market shares in the country, Donahoe added: "We are very optimistic about the future in China. And we will grow across multi-channels to grow the market. It's probably the area of the world we do the best."
Globally, Nike group grossed revenue of $12.4 billion and Nike Direct revenues were $5.4 billion in the quarter.
