China establishes culture IP integration and development alliance

"We are adapting to the trend that young people have become the main consumers in the cultural and tourism market. We conduct in-depth research on their consumption needs, habits and preferences, and launch more cultural and tourism products in line with their interests, aiming to create a youth-friendly city," Lan said.

Sun Xinxin, deputy head of Luanchuan county in Luoyang, said that they have designed a full year of activities for their local scenic area, Laojun Mountain, based on festivals and seasonal landscapes. Over the years, it has maintained a high level of exposure in the media and tourism industries due to its continuous event marketing.

To date, the official Douyin account of Laojun Mountain has attracted more than 1.6 million followers, and the spot consistently ranks first in the popularity rankings for tourist attractions in Luoyang.

Xu Nannan, president of Luoyang Guosheng City Leisure Industry, said that the various cultural cases studies in 2023 provided him with significant inspiration, and their peers from Luoyang, Guizhou and Zibo have helped them discover the secrets of successful transformation and development for State-owned enterprises of the industry.

"In 2024, we will continue to integrate internal resources, particularly through our urban leisure industry and commercial development companies; manage and operate projects related to Guosheng's cultural, tourism, sports, and commercial sectors; and address the needs of visitors and local residents in terms of dining, accommodation, transportation, sightseeing, entertainment and shopping," Xu said.

"We will leverage Luoyang's rich and profound cultural heritage to search, discover and distill the cultural factors that have shaped its historical development. By empowering culture, we will build an industry system, explore development paths and improve implementation methods, ultimately creating high-quality products that meet market and people's demands," he added.