Evaluating INEOS' impact

British billionaire Jim Ratcliffe's petrochemicals company INEOS has already used its vast profits to fund a series of sporting projects in soccer, cycling, Formula 1, athletics and sailing.

Here, AFP Sport looks at how those projects have fared.

Soccer

INEOS took control of French club Nice in 2019 in a reported 100 million euro ($110 million) deal.

Stated ambitions from Ratcliffe's brother Bob, who heads INEOS' soccer operations, to reach the Champions League within "three to five" years have not been realized yet, though they are second in Ligue 1 in the current campaign.

Despite the backing of one of Britain's richest men, INEOS' soccer projects have focused on developing young talent rather than splashing out on big transfer fees.

The company's first foray into soccer was a takeover of Swiss side Lausanne-Sport, in 2017.

It has been a bumpy ride, with two relegations and two promotions back to the top tier.

"We made some mistakes at Lausanne, but we are fast learners," said Jim Ratcliffe when taking charge at Nice.

However, fiscal responsibility has been central to INEOS' plans for Lausanne.

"Clubs need to be successful off the pitch, as well as on it," said Ratcliffe.

Cycling

INEOS invested in cycling in 2019 by taking over the British outfit Team Sky, which had dominated the sport.

Sky won the Tour de France six times between 2012 and 2018, with Bradley Wiggins, Chris Froome and Geraint Thomas in the saddle and Dave Brailsford pulling the strings.

Brailsford has since become INEOS' director of sport, overseeing multiple projects.

Success at the Tour de France continued for the first year of Team INEOS as Colombian Egan Bernal claimed the yellow jersey in 2019.

However, despite boasting the biggest budget in cycling at around 50 million euros, INEOS has since been eclipsed by UAE Team Emirates and Jumbo-Visma.

Formula 1

INEOS took a one-third stake in Formula 1 team Mercedes in 2020.

However, after seven consecutive drivers' world championships with Lewis Hamilton or Nico Rosberg at the wheel, Mercedes has been usurped by Red Bull and Max Verstappen.

Running

INEOS backed Eliud Kipchoge's successful effort to become the first man to run a marathon in under two hours in Vienna in 2019.

Kipchoge was aided by a group of pacemakers, working in shifts, to form a V-shaped aerodynamic drag position using expertise that INEOS gained from cycling's peloton.

However, the feat was not recognized by athletics chiefs as a world record due to the conditions used to aid the Kenyan.

Sailing

INEOS Britannia, led by four-time Olympic champion Ben Ainslie, will challenge for the 2024 America's Cup in Barcelona after falling short in its aim of becoming the first-ever British winner in 2021.

AFP