Gentle Monster launches largest flagship store in Beijing

By Xu Haoyu | | Updated: 2022-08-08 11:51
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South Korean eyewear brand Gentle Monster launched its largest flagship store in Beijing on Aug 4, 2022. [Photo provided to China Daily]

In 2016, Gentle Monster opened its first store in China in Beijing Taikoo Li Sanlitun north district.

Its "Future Retail-"style redefined the brick-and-mortar retail experience and has continued to shape the future of retail.

The brand quickly launched 17 flagship stores in 14 cities across China.

Covering an area more than 1,330 square meters, the opening of the biggest flagship store marks the brand's most prominent move in the Chinese market. Gentle Monster keeps digging and developing its unique DNA, disrupting conventional retail methodologies that prioritize efficiency and function.

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