Gentle Monster launches largest flagship store in Beijing

The largest flagship store in the world of Gentle Monster, the eyewear brand from South Korea, officially opened in Beijing Taikoo Li Sanlitun on Aug 4.

The store relocated from the north district of Taikoo Li Sanlitun to the south takes up a landmark building in the commercial area.

The flagship outlet displays multiscale installations, images and videos, filling up the space from the facade to the third floor.

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