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NBA returning to Chinese state television after 1-year ban

Updated: 2020-10-10 10:45
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A support message "Stay Strong Wuhan" is displayed on the jumbotron in English and Chinese during the Rising Stars Game at the NBA All-Star Weekend in Chicago on February 15, 2020. [Photo provided to chinadailly.com.cn]

At All-Star weekend this year, NBA Commissioner Adam Silver said it was possible the league could lose as much as $400 million in revenue this year because of the strained relationship with the Chinese.

And that estimate preceded the costly shutdown because of the coronavirus pandemic, another massive financial blow that forced the league to cancel about 15% of its remaining regular-season games. The league wound up salvaging the season by moving into a bubble at Walt Disney World, yet another big expense for games that took place without fans present — meaning no ticket, concession or souvenir revenue.

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