Shopping festival held to promote cultural products of China's Hubei

WUHAN -- More than 2,000 types of cultural products have hit online stores in a shopping festival aiming to promote the intangible cultural heritage products of central China's Hubei Province.

The shopping festival, launched in the provincial capital Wuhan, features intangible cultural heritage products in 201 online shops on multiple e-commerce websites.

The festival will run through the end of this month.

"I hope that through this festival, intangible cultural heritage will get more attention from the public," said Cao Xiaoqin, an inheritor of a local paper flower-cutting technique in Hubei.