Crowdfunding used to promote more brands

Chinese tech giant Xiaomi's premium e-commerce platform Youpin has teamed up with global crowdfunding platform Indiegogo to promote Chinese products and brands overseas in its latest move to expand globalization.

The two platforms announced a strategic cooperation on Monday, leveraging their crowdfunding services and other resources to cooperate on the introduction and promotion of products and market development, among others.

The two sides also plan to establish a project dedicated to promoting Chinese brands via crowdfunding. The two parties have made several successful attempts before the official announcement.

Youpin has introduced Pamu Slide, a popular wireless earbuds product on Indiegogo, to China, while launching Walking-Pad, a foldable treadmill, and an electric toothbrush on Indiegogo.