A light display is illuminated during the The Magical Lantern Festival marking the Chinese new year at Chiswick House in London, Britain January 18, 2017. [Photo/Agencies]

The festival of lights and color runs for 29 days, and incorporates both traditional lanterns and technology, such as virtual reality.

London's official Lunar New Year celebrations take place in Trafalgar Square on January 29, when tens of thousands of people are expected to fill the iconic landmark.

This year is the Lunar New Year of the Rooster, one of 12 animals in the Chinese zodiac.