(Agencies)
Updated: 2008-01-14 14:34

PALERMO, Sicily -- When it came down to business, Cosa Nostra could always count on fear.

No more.

Vincenzo Conticello, owner of Antica Focacceria San Francesco sandwich restaurant, poses in front of his property as a security guard watches over him, at right, and Carabinieri paramilitary police, seen at left, guard the restaurant, in downtown Palermo, Sicily, southern Italy, in this Oct. 5, 2007 photo. In a rebellion shaking the Sicilian Mafia to its centuries-old roots, businesses in growing numbers are refusing to submit to demands for protection money called 'pizzo' -- threatening to sap an already weakened crime syndicate of one of its steadiest sources of revenue. [Agencies]

In a rebellion shaking the Sicilian Mafia to its centuries-old roots, businesses are joining forces in refusing to submit to demands for protection money called "pizzo."

And they're getting away with it, threatening to sap an already weakened crime syndicate of one of its steadiest sources of revenue.

The Mafia has a history of bouncing back from defeat, but this time it is up against something entirely new: a Web site where businessmen are finding safety in numbers to say no to the mob.

At the same time, businessmen ranging from neighborhood shopkeepers to industrialists are being emboldened by arrests of fugitive bosses, and the discovery in raids of meticulous Mafia bookkeeping on who paid the "pizzo" and how much.

"This rebellion goes to the heart of the Mafia," said Palermo prosecutor Maurizio De Lucia, who has investigated extortion cases for years. "If it works, we will have a great advantage in the fight against the Mafia."

These latest gains build on other successes in the fight to break Cosa Nostra's stranglehold on Sicily. In the last two decades, the syndicate has been battered by testimony from turncoats, who helped send hundreds of mobsters to prison in the late 1980s, and a fierce state crackdown a decade later after bombs killed two Palermo anti-Mafia prosecutors.

The number of rebels on the Web site is still tiny compared to Palermo's businesses overall, but their movement has helped to chip away at the Mafia's psychological hold on Sicilians -- long conditioned to believe that defiance would bring ruin or a death sentence. And any consistent crumbling of that culture of fear could ultimately lead to Cosa Nostra's undoing.

The businesses are openly defying the Mafia by signing on to a Web site called "Addiopizzo" (Goodbye Pizzo), which brings together businesses in the Sicilian capital that are resisting extortion.

The campaign was launched in 2004 by a group of youths thinking of opening a pub. They started off by plastering Palermo with anti-pizzo fliers, reading "An ENTIRE PEOPLE WHO PAYS THE PIZZO IS A PEOPLE WITHOUT DIGNITY," and eventually brought their campaign online where it struck a profound chord with Sicilians fed up with Mafia bullying.

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