Provinces and territories show off unique aspects

The 17th China (Shenzhen) International Cultural Industries Fair held from Sept 23 to 27 is the first attempt to combine online and offline exhibitions, setting up six offline exhibition halls with a total area of 120,000 square meters.

A total of 2,468 government delegations, cultural institutions and enterprises participated in the exhibitions at the main venue, 156 more than during the 15th session.

Another 868 organizations and companies participated online. For the 12th consecutive time, all 31 provinces, autonomous regions, municipalities and Hong Kong, Macao and Taiwan participated in the exhibition.

More than 100,000 cultural products were displayed at this edition of the ICIF, and nearly 4,000 cultural industry investment and financing projects were displayed and traded on site.

This year's ICIF set up 67 branch venues, planned more than 500 various activities, and the main venue, branch venues, and related event points totaled 2.05 million participants.

The Jilin provincial government set up the "Special Publications Zone to Celebrate the 100th Anniversary of the Founding of the Communist Party of China".

A group of meticulously crafted publications were unveiled for the first time, demonstrating the great achievements of the Communist Party of China in leading the people to steadfastly forge ahead.

The Jiangxi pavilion focused on the 100th anniversary of the founding of the Party and Jiangxi's characteristic cultural resources, highlighting the theme of "Red", focusing on displaying the local characteristic cultural products.

The Sichuan Long March Cadre College and the Chinese Workers' and Peasants' Red Army Forced Crossing the Dadu River Memorial Hall in the form of "video and posters" exhibited Red education and training materials in the Sichuan Pavilion.

Planning and holding the "Red Theme Exhibition to Celebrate the 100th Anniversary of the Founding of the Communist Party of China", hundreds of classic paintings by modern masters show the glorious 100-year history of the Communist Party of China.

The National Library Press exhibited nearly 120 books and cultural creations such as "One Hundred Classics of Chinese Traditional Culture", covering popular cultural reading materials such as the photocopying of ancient books, rare documents of China and classics.

The booth was also set up with a special counter for national graphics and cultural creation.

The main structure design of the Hunan pavilion refers to the shape of the four-goat square bronze ware, a national treasure unearthed in Ningxiang, Hunan. It gives people a sense of dignity, stability, and grandeur.

In the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou's Cantonese Opera culture, Dongguan's Guanxiang culture, and Foshan's fragrant cloud yarn are on display.

In the cultural and creative exhibition area of the Guangdong pavilion, the audience can appreciate the South African cultural heritage items such as the waking lion, jade carving, olive carving, wide embroidery, pottery and so on.

They can also learn about the expanding Lingnan culture such as "Cantonese cuisine master", "Guangdong craftsman", and "Southern Guangdong housekeeping".

In the Guizhou exhibition area, a group of "double creation" products of Guizhou's traditional culture represented by Miao embroidery and Guiyin demonstrate the unique charm of Guizhou's characteristic cultural industry.

The Fujian online exhibition area combines traditional Red culture with modern technology and intelligence, highlights the blessing of technology, and makes the cultural tourism industry both smarter and younger.

In addition, Xinjiang's special cuisine as well as its singing and dancing, Henan's high-end cultural and creative products represented by Tang Palace night banquet derivatives, and the recent series of outstanding film and television works by Jilin Changying Group have concentrated on showcasing the great development and prosperity of socialist culture in the new era.

The gratifying results of the company also demonstrate the distinctive regional and cultural characteristics.

Many new forms of cultural industries, supported by science and technology, with creativity as the soul, and through cross-border integration and development, were displayed at the ICIF.

The Henan exhibition area showcased the latest achievements of Henan's cultural system reform and the development of culture, tourism, and creativity through holographic technology, VR experience, naked-eye 3D, and scene immersive experience.

There are countless innovative and interesting trends in the Qinghai exhibition area.

The traditional cultural elements of Qinghai are incorporated into daily necessities such as mugs, mobile phone cases, keychains and scarves, which not only retain the mysterious features of folk customs, but also add fashion, creativity, and elements such as science and technology that make folk culture more lifelike.

China's encrypted artwork debuted at the ICIF, demonstrating new trends and opportunities for the integration of blockchain technology and digital media art, making it possible to collect digital artwork.

The Digital Cultural Industry Development Achievements Exhibition Area of the Ministry of Culture and Tourism has become a highlight.

Five sections, including online studios, digital art, immersive experience, digital cultural industry international standards, and digital cultural expo, showcased the country's digital cultural industry in recent years.