Chengdu releases 2021 Summer Universiade slogan, emblem, mascot

The emblem of the Chengdu 2021 Summer Universiade is released on Dec 30. [Photo provided to chinadaily.com.cn]

The slogan, emblem, and mascot of the 31st Summer Universiade were officially released in Chengdu, capital of Sichuan province, on Dec 30.

The Summer Universiade is an international university sports and cultural event staged every two years. The 31st Summer Universiade will be held in 2021 in Chengdu, which will be the third city on the Chinese mainland to host the Universiade Summer Games, after Beijing and Shenzhen.

The slogan, emblem, and mascot were selected by the organizing committee from more than 7,000 slogans, 2,000 logos, and 1,000 mascots submitted from around the world.

The slogan of the 2021 Summer Universiade is "Chengdu Makes Dreams Come True."

The mascot of the Chengdu 2021 Summer Universiade is released on Dec 30. [Photo provided to chinadaily.com.cn]

The main part of the emblem is based on the first letter of the word "Universiade." It also integrates the creative ideas of the Golden Sun Bird, one of the symbolic elements of Chengdu culture, as well as the phoenix, a characteristic element of Chinese culture.

The Universiade mascot is a giant panda named Rongbao. Carrying a torch in his hand, Rongbao has flame-shaped ears, eyes, and tail. The design of his face is a reference to the the face-changing stunts of Sichuan Opera, a treasured traditional art of Chengdu.

The organizing committee also officially released more than 100 franchised products with Chengdu cultural characteristics. More than 1,000 franchised products are expected to be released for sale in the future.