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Shapowei: a gathering place for time-honored brands

chinadaily.com.cn | Updated: 2019-08-05 16:19

Shapowei: a gathering place for time-honored brands

Shapowei, a former fishing village which ultimately gave rise to Xiamen port, is now a gathering area for many time-honored brands in Xiamen's Siming district. [Photo/VCG]

Shapowei in Xiamen, East China's Fujian province, is a gathering place for many time-honored brands, and is a place which invokes a sense of nostalgia among many locals.

"Shapowei used to be an important port area in Xiamen for foreign trade as well as exchange with Taiwan. Now, it is a window connecting Xiamen with the rest of the country and the world," said Chen Baoqian, a 49-year-old who was born in Shapowei, when asked why so many time-honored brands gather there.

The Xiamen municipal bureau of commerce unveiled 112 local time-honored brands in April this year, many of which have opened branch stores in Shapowei.

Shapowei: a gathering place for time-honored brands

Zeng Zhaoqiang, owner of Zhaoqiang Food Stall, introduces the specialty of his food stall to locals. [Photo/xmnn.cn]

The Zhaoqiang Food Stall, located at No 213 Daxue Road in Shapowei, is one of the 112 time-honored brands. The owner, Zeng Zhaoqiang, was born in Shapowei and has been a chef for more than 20 years.

"The smoked duck and fish balls handed down in my family have very good reputations. In 2001, my wife and I decided to move our food stall back to Shapowei. We hope to pass on the family recipe here in my hometown," said Zeng.

Shapowei provides a platform for local time-honored brands to develop, and they bring with them economic development, culture and tourism.

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