Fifth China Brand Economy Forum held in Shanghai

The fifth China Brand Economy (Shanghai) Forum takes place in Shanghai on May 10, 2019. [Photo/WeChat account: Shanghai_IPA]

Shanghai hosted the fifth China Brand Economy (Shanghai) Forum, one of the top brand forums in China on May 10.

Themed with “Global perspective of China brand and brand economy”, the forum invited many international famous brand masters such as David Haigh, founder and CEO of Brand Finance and Donald Sexton, well-known scholar of Columbia University, to share their opinions on building a global brand. More than 10 entrepreneurs from Tesla Inc., Shanghai Jahwa United Co Ltd, Brightdairy and other companies also shared their strategic thinking of innovative brand building. Lian Ping, chief economist of the Bank of Communications, analyzed China's economic outlook at the forum.