Shanghai hosts 2019 China Brand Day

The 2019 China Brand Day event takes place in Shanghai from May 10 to 12. [Photo/WeChat account: chinabrandday]

The 2019 China Brand Day event took place in Shanghai from May 10 to 12, part of China's bigger efforts to pursue high-quality development.

"The event will help further enhance and promote society's understanding of branding, while developing and protecting independent brands. And consumers will have a better understanding of high-quality independent brands," said Wang Dong, an official with the industrial division of the National Development and Reform Commission, at a news conference in Beijing.

The event was hosted by the National Development and Reform Commission, the Publicity Department of the CPC Central Committee, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State Administration for Market Regulation, the National Intellectual Property Administration and the Shanghai municipal government.

With a key focus on high-quality Chinese brands, the event had a main forum and seven subforums covering topics related to brand building, high-quality development, information consumption, brand marketing and trademarks.

More than 200 independent brands showcased their products in the exhibition hall. They covered a variety of industries: textiles and clothing, information technology, automobiles, food, leather, chemicals in common use, home appliances, ceramics, clocks and watches, sporting goods and instruments.

Approved by the State Council, China Brand Day has been held on May 10 each year since 2017.

2019 China Brand Day kicks off in Shanghai on May 10, 2019. The photo shows the China’s delicacies display area. [Photo/IC]

The china collection “Pearls of the Orient” from China Yong Feng Yuan Co Ltd, which served a presidents’ reception banquet at the BRICS Summit-Xiamen of 2017, is shown at the 2019 China Brand Day event in Shanghai on May 10, 2019. [Photo/IC]