Mount Wutai and Shanxi Investment Group join hands to promote tourism

The government of Mount Wutai Scenic Spot in North China’s Shanxi province recently signed an agreement with Shanxi Investment Group in Xinzhou, a neighboring city of Wutai county in the province’s northeastern sector on Dec 16.

Representatives from Mount Wutai Scenic Spot and Shanxi Investment Group attend the signing ceremony in Xinzhou, North China's Shanxi province on Dec 16.

The Group will expand its share by increasing investment and take control of Wutaishan Tourism Assets Management Group as well as its subsidiaries — an investment company, a water industry enterprises and a tourism product firm.

On the other hand, the government of Mount Wutai Scenic Spot will provide good organization and management services to further promote its tourism resources.

The Group has given a large amount of support for its tourism in its development strategy in recent years. It has discussed with several scenic spots in the province the integration of natural landscapes with cultural resources, as well as drawing more parties from other provinces to enhance its tourism operations.

Liu Binglong, head of Mount Wutai’s management bureau, said his group will offer support on asset reorganization, cooperated operations and developing new projects for their tie-up with Shanxi Investment Group.

Zhao Shuhuai, general manager of the group, echoed Liu’s view and hoped the move would make Mount Wutai a better known national and global brand.

As the largest comprehensive investment enterprise in Shanxi province, the Investment Group is involved in a wide range of sectors, such as culture, finance, logistics, real estate, and high-tech industries.