Its breath-taking landscapes, the exotic ways of the Naxi ethnic group, as well as the precious Dongba culture, encapsulate the city of Lijiang. Each year the city attracts vast numbers of tourists from all across the globe, who visit to immerse themselves in this stunningly unique environment.

In more than 30 years of reform and opening-up, Lijiang has grown from a little-known town to become a world famous tourism destination. And Lijiang is showing no signs of slowing down in continuously improving its new calling card, developing ever-better tourism experience projects.