Coty's latest celebrity manifesto: Give them Halle.
Oscar-winning actress Halle Berry will be developing a fragrance and appear in its advertising, reports WWD.
“Halle is an iconic actress and symbolizes beauty to many generations,” said Steve Mormoris, senior vice president of global marketing at Coty Beauty US. “She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”
Halle’s perfume will hit stores globally in spring 2009. She likely was paid $3-5 million up front, with a royalty of about 5 percent.