USEUROPEAFRICAASIA 中文双语Français
Lifestyle
Home / Lifestyle / News

Few takers for a different type of absorbent

By Fan Feifei | China Daily | Updated: 2016-10-04 10:35

Few takers for a different type of absorbent

[Photo provided to China Daily]

Tampons occupy a small corner of the shelves of feminine hygiene products in China's stores as sanitary pads hold a dominant position, perhaps because of Chinese women's lack of awareness about the product or its proper use.

Tampons are relatively new for Chinese women and China's tampon market lags behind that of the United States and European countries. Plus, tampons are not readily available in China.

Now, a hygiene product maker in Central China's Henan province has vowed to change all that.

Fu Wanqun, general manager of XinXiang Changsheng Hygiene Products Co, has introduced tampons, called Danbishuang, to the Chinese market. Fu says the company's target customers are urban white-collar female workers, who are well educated, and women who have lived abroad for a certain period and returned to China.

"Still, we don't expect most Chinese women to accept the tampon in the short term. To increase tampon sales, we need to raise women's awareness about the advantages of using tampons instead of sanitary pads," Fu says.

Previous 1 2 3 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US