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Say it with flowers, but now say it online

By Shi Jing in Shanghai | China Daily | Updated: 2016-06-09 07:48

Say it with flowers, but now say it online

Florists at work in Floral Keys.[Photo provided to China Daily]

Growth of florists mirrors women's spending power and rise of 'she-economy'

If you want to jazz up your home with fresh flowers, there's no need to wander the streets on the hunt for florists. These days all it takes is a quick click of the phone and a bouquet will arrive, on schedule and to order, every week.

These kind of services have become increasingly popular in cities like Beijing and Shanghai. Various online flower shops have rolled out their services on official WeChat accounts.

Consumers can pay with amounts ranging from 99 yuan ($15) to 598 yuan per month and a bouquet of flowers will be delivered at a designated time every week. With that deal, customers can receive four romantic and fresh bouquets of flowers through the month.

Beijing-based Huadian Shijian is an example of the trend. Clients can get a bouquet each week for a month for a minimum 99 yuan.

The flowers are ordered in advance and are scheduled for delivery on Saturday or Monday, a week later. That's based on the order amount and the availability situation at the company's production base, located in West China's Yunnan province.

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