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Project cultivates creative youth

China Daily | Updated: 2011-11-02 14:57

Easy Creation, a project seeking to cultivate 10,000 youth entrepreneurs in cultural and creative industries within five years, was recently launched at the Beijing Institute of Technology.

The initiative operates in accordance with the government's strategy to prioritize the development of creative industries.

The project will organize hundreds of salons hosted by major players in relevant fields in the country's prestigious universities. It will also stage several competitions for students.

Easy Creation is co-sponsored by human resources giant China Talent Group and Business People magazine.

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