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UN AGENCIES HELP NATION ON KEY FRONTS

By Liu Xuan | China Daily Global | Updated: 2019-09-12 08:46

Issues tackled include hungry children, population growth, refugees

Editor's note: With this year marking the 40th anniversary of United Nations agencies operating in China, this story looks at how their roles have evolved amid the country's rapid development.

Meng Yutong, a 30-something part-time event host, was playing the WeChat game Animal Restaurant when she suddenly saw Xiao Hong, an animation figure, appear in her "dining hall".

UN AGENCIES HELP NATION ON KEY FRONTS

"I feel so hungry; can I have something to eat?" asked Xiao Hong, a skinny little girl with a broad smile.

As she was treated to a bowl of virtual noodles, Xiao Hong dropped several cartoon hearts on the ground before saying: "The noodles are really delicious. Thank you so much, but many of my friends are still starving, can you help us?"

Meng, who is from Beijing, collected several hearts, wondering at first if they were a special reward connected to the free game. But instead, she had just helped donate nutritious meals to hungry children in the Xiangxi Tujia and Miao autonomous prefecture in Hunan province.

UN AGENCIES HELP NATION ON KEY FRONTS

The image of Xiao Hong represents millions of children in less-developed areas of China, with the overall aim of appealing for more people to help them.

The campaign was jointly launched by the UN World Food Programme and WeChat.

Animal Restaurant players can take part in a charitable activity to collect the hearts. After the number collected by everyone taking part in the game from Aug 27 to Monday reached the required 99.99 million, two enterp