Vancouver has launched an anti-HIV campaign, hoping to stop the disease in the West Coast city by increasing testing rates.
The movement, named CHANGE HIVSTORY, aims to encourage every person who has ever been sexually active to have an HIV test via a social media campaign featuring a moving video.
"CHANGE HIVSTORY is about creating a movement here in Vancouver to change the course of history by changing the course of HIV," said Dr. Reka Gustafson, medical director of Communicable Disease Control for Vancouver Coastal Health.
The city has made headway toward combating the deadly disease. An HIV awareness campaign named "It's Different Now" has helped increase testing rates in Vancouver by 37 percent. A local hospital also started to provide routine HIV testing in June.