Re-creating a slice of Paris
[Photo provided to China Daily] |
Pavlovsky also revealed that even though the legendary French designer Coco Chanel (1883-1971) had never been to China, she had decorated her apartment in Paris with Chinese furniture and works of art.
She had a deep passion for lacquered coromandel screens made in China.
Meanwhile, ever since Chanel introduced its price-harmonization strategy in April 2015, it has managed to curb the parallel market caused by currency fluctuations. This means there is no big gap between Chanel product prices in China and abroad.
Defending the strategy, Pavlovsky says: "It also ensures that Chinese customers who buy Chanel in China or abroad purchase the product because they love Chanel and are not lured by price differentials. Harmonized prices also allow boutique managers to focus on building their local clientele."