Bruce Willis' girlfriend strips off for a lingerie campaign

Emma has been dating the action star for more that six months and has already been embraced by his daughters - and importantly, his ex

Still, Emma, who was born in Britain and raised in north London and California, managed to capture the attention of Willis, 53, six months ago, and the pair have been dating since.

Some observers have noted Emma appears to be Demi Moore 2.0 - a younger version of his ex wife, complete with flowing brunette tresses, neat facial features and of course, a knock-out body.