The scent of Gwen Stefani
Gwen Stefani
In addition to presenting her fans an opportunity to dress like her, Gwen Stefani is soon going to let them be able to smell like her.
The Hollaback Girl is Coty's latest celebrity signing.
Stefani says she has signed a global licensing deal with Coty -- the world’s largest fragrance company -- to develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B.
"Creating a fragrance is one of the most prestigious things a designer can do," said Stefani. "For me it's like another thing you can wear and another thing I can creatively be a part of," E!Online quoted her, as saying.
"I'm creating it for myself. It's like me shrunken into a box," she added.
The first project -- an as-yet-unnamed women's fragrance - is expected to debut for fall 2007.
