Singles shaping consumption transformation

Prioritization of personal happiness, pursuit of life quality over family creating demand for new products and services

Guo, a 22-year-old single woman, once visited a restaurant in Shenzhen, Guangdong province, where customers sat alone in cubicles and each table had a mobile phone charger.

The restaurant was designed for people dining by themselves, allowing them to enjoy dinner in a private space. "So that you don't have to share a table with strangers," said Guo, who only gave her surname.