Mars Wrigley China eyes expansion

Confectionary major to introduce new products, seek more alliances for larger market share

Mars Wrigley China is poised to grow its confectionary and chewing gum business by enhancing its digital connection with local consumers, introducing new brands and strengthening innovation as customers look for healthier food and a solid connection with their brands.

Clarence Mak, president of Mars Wrigley China, said in an interview with China Daily that the country is Mars' second-largest market after the United States, and they are eager to grow in this market.