FC Barcelona teams up with Chinese firms

Spanish soccer club plans to grow partnerships, engage with fans, generate further revenue streams through expansion

Spanish professional soccer club FC Barcelona, known as Barca, places a huge strategic importance on China as it presents a huge opportunity to drive engagement with new and existing fans.

Josep Maria Bartomeu i Floreta, president of FC Barcelona, said the Chinese market, which is home to 47 million Barca fans, represents 16 percent of the club's fans globally. He sees huge potential from business-to-consumer business, and China is a key part of that.