When products take 'huge leaps in creativity'
By Zhu Wenqian | China Daily | Updated: 2019-11-25 08:02
Marc Pritchard aligns P&G with consumption upgrade, disruptors, lifestyle choices
For Marc Pritchard, a seasoned salesman and chief brand officer of Procter & Gamble Co, China is the market to be in right now.
Chinese households are paying more attention to digitalized consumer products and high-end cosmetics. What's more, they are less price-sensitive now.
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