Plant-based meat maker eyes China debut by 2020
By Xu Junqian in Shanghai | China Daily | Updated: 2019-11-19 07:28
Impossible Foods, the US plant-based meat producer, expects to start selling its products in China by the end of 2020, according to a top company official.
According to Patrick Brown, founder and CEO of the California-based company that has taken Wall Street investors and Michelin-starred chefs by storm, Impossible will look to establish a complete plant-based meat industry in China, one that would replace the existing meat sector by 2035.
"We have wanted to do that for a long while, since the day I founded the company," he told China Daily during the recent China International Import Expo in Shanghai.
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