Giving young Chinese the perfect fit

Amy Yang shapes Levi Strauss' denim drive to ride China market's shift toward luxury

Amy Yang has donned many hats before she took over as the managing director and CEO of the China unit of Levi Strauss in August last year. To be able to connect Levi's and the China market is an honor because the local consumers' aspirational choices are defined by forward-looking fashions, she said.

Yang has risen through the ranks with two decades of retailing career behind her in companies like Procter & Gamble, L'Oreal Group, and Coca-Cola in China and the United States.