Pernod Ricard serves up full cellar at second CIIE

A veritable fully stocked bar filled with Martell, Chivas, Royal Salute, Ballantine's, Absolut Vodka complemented by a vast array of prime wines and spirits provided by Pernod Ricard China, served attendees with discerning palates at the second China International Import Expo in Shanghai which ended on Sunday.

In cooperation with 16 French companies, the French alcoholic drinks maker, Pernod Ricard, made its second appearance at the CIIE with a doubled exhibition area, demonstrating its tipples from five regions around the world, covering a rich portfolio from entry-level to high-end luxury.

As the only international wine and spirits group participant boasting a separate exhibition booth at this year's event, Pernod Ricard not only brought its distinct products but also built a tasting room with interactive media technology in a bid to provide guests with an immersive wine and spirits drinking experience, the company said.