International brands taste online success

Expo a catalyst in rising preference for imported goods via e-commerce sites

Durian from Thailand, kiwi fruit from New Zealand, Australian beef and European-made handbags and shoes - these are just a few of foreign consumer goods making their way into ordinary Chinese homes.

A growing number of international brands have joined Chinese e-commerce platforms since the first China International Import Expo was held last year, as the country's middle-income shoppers and post-90s generation are showing strong preference for imported and high-quality products via online retailers.