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E-commerce giants' legal battle shrouds Singles Day gala

By Zhang Can | China Daily | Updated: 2019-11-09 07:34

"Double Eleven" was promoted as a shopping day by Alibaba in 2009, and Alibaba's online shopping platform has been breaking sales records on Singles Day year after year. Singles Day (Nov 11) has gradually become a national shopping gala, with emerging as a key competitor of Alibaba in the last three to four years.

Although e-commerce titans are endeavoring to expand their sales performance using new promotional methods, such as offering coupons and higher discounts, the legal battle between and Alibaba, China's e-commerce giants, deserves close attention. sued Alibaba in the Beijing High People's Court, accusing it of misusing its dominant position in the market. has alleged that Alibaba is forcing online clothes and furniture enterprises as well as other companies to sign an "exclusive cooperation contract" which says that once a certain merchant decides to sell its products on Alibaba's e-commerce platform of Taobao or Tmall, it cannot enter into a contract with or any other e-commerce platform for the 618(June 18) or Double 11 shopping gala. It has also alleged that Alibaba's contract says that even if a merchant has launched an online store on, it has to shut it to participate in Alibaba's Singles Day sales.

E-commerce giants' legal battle shrouds Singles Day gala

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